Willy Estrada is the founder of Joker Bartender Beverage Consulting. As an experienced Beverage Consultant and Mixologist with over 19 years of experience in the food & beverage industry and 8 plus years of experience as a Cocktail Consultant, Estrada takes pride in consistently delivering the highest quality of service while working within fast-paced environments, including newly-launched venues and established hot spots. As a certified Sommelier, clients can expect to see a wide-ranging repertoire of cocktails from the classics to originally crafted, and award-winning recipes.
Having worked in the food & beverage industry for award-winning chefs and restaurateurs, including Wolfgang Puck, Govind Armstrong, Josh Capon, Scott Conant and David Grutman, Estrada understands the business from all perspectives. Notably, he successfully maintained an efficient flow of beverage offerings to 300-seat restaurants and lounges, including service to dining room and bar guests.
His innovative and expertly-crafted menus can be found in establishments in Los Angeles, Guatamala City and Miami. Estrada’s attention to detail and commitment to customer service allow him to raise the standard at even the finest venues.
Awards & Accolades
Winner of Official Cocktail Competition, Tales of the Cocktail (2018)
Winner of Da Tang Competition, Bacardi (2016)
Winner of “Guatemala City” Cocktail Competition, Rones de Guatemala (2014)
Why the Joker Bartender?
“As a kid, I loved the Joker. I first saw the Joker in a comic book, and he was made out to be a villain- crazy and narcissistic. The original Joker was meant to be a one-time character. He was supposed to be a villain that cease to exist, but he became iconic. I admired the development of his character and his journey.
I have the Joker tattooed on my arm. Yes, I’m dedicated to the fandom. The tattoo reminds me of the struggles that I had as a kid growing up. When I moved to Miami, it wasn’t an easy endeavor. But now, I’m in a much better position in my life overall than when I started. The tattoo is a perfect reminder of my journey. Because of the tattoo, people often tag me as “The Joker Bartender” on social media, and the name stuck.”